Every now and then, I get an email from one of my friends asking for recommendations on what books I’d suggest reading to learn more about online marketing. These days, everybody and their grandma is a “social media expert”, so it’s important to stick to resources produced by industry thought leaders, especially for those who [...]

Ever since I made the decision not to pursue a PhD in economics and jump head first into the still-nascent interactive marketing industry, I’ve gotten a lot of questions about exactly what it is about online marketing that gets me up in the morning and that compels me to pull consecutive all nighters reading books, [...]